Years ago, fashion in Africa lived in silence, misunderstood and often dismissed as a distraction from so-called “real” professions. In many households, pursuing a dream in fashion was considered a rebellion. The expectations were clear: become a doctor, a lawyer, an accountant, but never an artist. Choosing creativity was seen as choosing failure.

But deep within, there was always a knowing. A calling.

Fashion is art. And art is life.

Founded in 2018, Twinkle by Asty was born from a quiet but unwavering conviction: that fashion is a language of happiness, identity, and freedom. Watching African people begin to wear their heritage with pride, bold prints, vibrant colors, daring silhouettes, was the spark. The streets became living canvases. Identity walked tall. Culture moved with grace.

Led by the visionary touch of Asterie Hitimana, the brand has grown into a celebration of African expression. Every piece is designed to reflect truth, beauty, and individuality. From the first stitch to the final fitting, each garment is a story, crafted not to fit a standard, but to elevate the person wearing it.

Twinkle by Asty does not follow trends. It follows purpose. It exists to remind the world that African fashion is not only relevant, it’s radiant. Not only stylish but soulful. Not only now—but timeless.

Because in every color, every cut, and every creation, there is joy. And joy is always in style.